Simon Sinek: Start with Why: How Great Leaders Inspire Everyone to Take Action
Marty Neumeier: Zag: The Number One Strategy of High-Performance Brands
Roger L. Martin: The Design of Business: Why Design Thinking is the Next Competitive Advantage
Robert Brunner: Do You Matter? How Great Design Will Make People Love Your Company
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Allen P. Adamson: BrandSimple: How the Best Brands Keep it Simple and Succeed
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Here's an interesting question: What's the benefit of being a major corporate sponsor of Formula 1 team Ferarri if you can't showcase your brand's logo on the racing car? It seems that Philip Moris found a creative way around this issue.
A facinating post in Graphicology that raises deep questions about branding, logos and how design always finds a way to push the limits.
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Ok, yeah it’s a cigarette company, but it’s freakin’ cool! Makes me want to do some sort of subliminal advertising.
Wonder how they proofed the final logo on the car. “Can you drive around the track again? I need to check the kerning between the L and the B. Thanks!”
Posted by: JoJo Spiker | May 25, 2010 at 01:10 PM