Simon Sinek: Start with Why: How Great Leaders Inspire Everyone to Take Action
Marty Neumeier: Zag: The Number One Strategy of High-Performance Brands
Marty Neumeier: The Brand Gap: Expanded Edition
Bruce Mau: Massive Change
Roger L. Martin: The Design of Business: Why Design Thinking is the Next Competitive Advantage
Robert Brunner: Do You Matter? How Great Design Will Make People Love Your Company
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Allen P. Adamson: BrandSimple: How the Best Brands Keep it Simple and Succeed
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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| 2010 Trends in Design - Comments »
Posted by Michael Melnick on December 31, 2009 | Permalink
You DO know that the decade ends next year, don't you?
Bruno Pommer |
December 31, 2009 at 04:48 PM
And yet Bruno, this decade has been such a mess that I figured that no one would really mind to put it behind them and start a fresh one. If however, you feel that you still need 2010 for tying up loose ends that's perfectly fine.
Michael Melnick |
December 31, 2009 at 07:13 PM
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