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Simon Sinek: Start with Why: How Great Leaders Inspire Everyone to Take Action
Marty Neumeier: Zag: The Number One Strategy of High-Performance Brands
Roger L. Martin: The Design of Business: Why Design Thinking is the Next Competitive Advantage
Robert Brunner: Do You Matter? How Great Design Will Make People Love Your Company
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Allen P. Adamson: BrandSimple: How the Best Brands Keep it Simple and Succeed
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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