- Ives Behar @ TED
Robert Brunner: Do You Matter? How Great Design Will Make People Love Your Company
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Allen P. Adamson: BrandSimple: How the Best Brands Keep it Simple and Succeed
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Clayton M. Christensen: The Innovator's Solution: Creating and Sustaining Successful Growth
Margaret Bruce: Design in Business: Strategic Innovation Through Design
Rachel Cooper: The Design Agenda: A Guide to Successful Design Management
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