Michael Melnick is graphic designer and creator of brand identities.
Michael has over nine years of experience in branding, designing packaging for consumer goods, creating brand and corporate identity systems, building online interactive experiences and marketing communication on multiple media platforms.
Michael graduated with distinction from the design management masters program at Pratt Institute. In addition, he holds a BFA in graphic design from Vital - Tel Aviv Center for Design Studies (Israel); and a bachelor’s degree in behavioral science from Ben Gurion University (Israel).
As a professional designer who understands the complexities of business strategy and human behavior, Michael believes in a multidisciplinary approach to problem solving that aims at balancing the human needs, the business objectives, and marketplace constraints.